In 1965, a hotel owner named Jay Sarno began construction on a new hotel on the Las Vegas Strip, and decided to set his creation apart from the competition by modelling it on a Roman palace. Caesars Palace was really no different from any other big hotel, but the Roman arches and columns stuck on its façade, not to mention the tunic-clad cocktail waitresses inside, were such a hit that the place spawned a generation of imitations, each aiming to outdo the last in eye-popping extravagance. Las Vegas became the world’s largest theme park, with hotels intended to make you feel that you are in Venice, or Paris, or Egypt, or New York, or Bellagio, or on a pirate’s island, or among King Arthur and his knights. Or—given that these weird simulacra have become famous in their own right—that you are, quite simply, in Vegas. Sarno’s palace was vulgar and crude, but his achievement is one that even the most accomplished architects can only envy: he defined a city’s style.
The New Yorker