Eli Broad’s much anticipated museum finally unveiled the design by Diller Scofidio + Renfro to the public today…Bluntly put it’s a rhombus looking cube with a concrete (concrete!?) honeycomb skin that makes a “flirtatious gesture in the direction of Disney Hall,” Christopher Hawthorne’s words, not mine. The honeycomb of the skin is elongated in such a way towards the highest “flirtatious” point, it actually just looks like it is being sucked into a vortex, and not a good one…

I spoke to architectural writer Angela Serratore (a self admitted fan of DS+R’s work) about the project and she said two things that really rang true about this design.

1. “I feel like this design would be fine (not great, mind you) but totally OK if they had put it in Santa Monica.”
2. “I am pretty sure in 2020 every Target will look like this.”

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Alexis Hyde
Hyperallergic

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