Earlier this year, the Met invited visitors to “submit a photo of one detail in a single work of art from the Met’s permanent collection that captures your imagination, along with a photo of the full work of art and your own brief text (approximately 50 words) describing why you find that detail compelling.” It was a contest — called “Get Closer” — and entries were accepted between February 25 through April 8, 2011. The Met then chose five winners from the entries, gave each one a one-year membership at the Met, and posted their pictures on the Met’s website…the point of the exercise is both clear and worthy. The Met is using social media to get people to spend more time with a work of art, to really observe.
Judith H. Dobrzynski
Real Clear Arts