The J. Paul Getty Trust is gearing up to organise a sequel to its successful collaborative project, “Pacific Standard Time (PST)”, in “five or six years’ time”, says the trust’s chief executive and president James Cuno. “We recognise that [it] is just too good to let drop.” In the meantime, he says, the trust plans to keep the momentum going by organising smaller projects on related themes with “half a dozen cultural institutions”, which are to be announced, under the title “Pacific Standard Time Presents”.
“We are just starting conversations with the lead partners of PST”—the Museum of Contemporary Art, Los Angeles; the Los Angeles County Museum of Art (Lacma) and the Hammer Museum—Cuno says. The trust filed a trademark application for the name “Pacific Standard Time Presents” with the US Patent and Trademark Office in April.
The rumour mill in Los Angeles is turning about a possible theme for a sequel. The original event was “ten years in the making”, as Cuno points out, and grew out of a project to rescue and research artists’ archives. Therefore, the Getty has been reluctant to force a theme so early in the planning stages. But there has been speculation that the next collaboration could have a wider geographic sweep, to include other regions in California, or expand further to incorporate the whole of the Pacific Rim. When asked to comment, Cuno says: “We’re just beginning the conversation.”
Helen Stoilas and Javier Pes. Museums
The Art Newspaper