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Excerpts from an interview with Spiegel magazine and Olafur Eliasson:
Spiegel: And you are about to embark on your final victory march in America. No one will be able to overlook your four gigantic waterfalls, up to 40 meters (131 feet) high, in the East River.
Eliasson: Well, people who want to see everything will have to travel all the way across the city. We’re installing these waterfalls in very different parts of New York — under the Brooklyn Bridge, for example. The water will generate a true fog everywhere, and the pumps will be very loud. After all, real waterfalls make a lot of noise.
Spiegel: But why does the city need its own Niagara Falls?
Eliasson: I was interested in bringing life to a space that constitutes a non-space in New York, a space that simply doesn’t count. Wall Street is traditionally more important there that the water. In other words, I wanted to draw attention to something that has always been there and yet goes largely unnoticed.
Spiegel: Do you always emphasize strong sensations?
Eliasson: Yes, because physical experience makes a much deeper impression than a purely intellectual encounter. I can explain to you what it’s like to feel cold, but I can also have you feel the cold yourself through my art. My goal is to sensitize people to highly complex questions.
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Eliasson: Reality is confusing. That’s what I want to demonstrate. There is no fixed interpretation of my works. Everyone experiences and understands them in his own way.
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Eliasson: Christo is an amazing artist. But the way he exploits his projects and markets them so extremely, that’s not my style.
Spiegel: But you too have crossed the boundary into commercialism. For instance, you designed an “Art Car” for BMW.
Eliasson: Well, I do want to participate in the world, as it is. But look at it more closely: My art isn’t exactly market-friendly. Who buys a rainbow?
Spiegel: Still, do you have the feeling sometimes that you are getting your fingers dirty? Proximity to business is frowned upon in the art world.
Eliasson: This world of art and of museums can also be unbelievably elitist. But it isn’t a parallel world, where the laws of the market are somehow suspended. Artists don’t live in a space apart from politics and the market, and in many cases they even have very good strategies to market themselves. It would be hypocritical to claim otherwise. But believe me, my fingers are clean.
Spiegel: More than two million people went to see your “Weather Project,” a colossal sun sculpture, at the Tate Modern in London four years ago last winter. The minute an artist reaches large numbers of people, he is accused of going mainstream. Is that a problem for you?
Eliasson: Appealing to many people isn’t a problem for me. I don’t happen to be one of those people who climb up on their avant-garde stools and look down on others. We should stop nurturing this naïve cliché that says artists are beings from another planet. It wasn’t God himself who hung art in museums. And yet the museum directors create precisely this detached impression. It would be much more honest to talk about the many connections and influences, because they exist. The market exists, and so do ideologies.
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Spiegel: Your art, which is in tune with nature, is often associated with your native Scandinavia and its landscape.
Eliasson: Yes, but this relationship should not be understood as a key to my art. The circumstances under which I grew up in Denmark are more important than nature: in a society that was shaped by pseudo-Protestantism, and by the ideals of the middle class and the welfare state. The individual was less important than the community. Recognizing this, identifying it as a source of tension, has influenced me. Besides, it is also typically Scandinavian to think: I am nothing, and nature is everything. Of course, I too had this attitude. My parents are Icelanders, and Iceland, which I visited regularly as a child, is a unique natural experience.