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Creative inspiration often strikes at the most unexpected times — in the shower, while out for a walk or lying on the sofa — and with depressingly less frequency at the office when workers are actually paid to generate it. But business travel can be fertile ground for discovering creative ideas for work or even a new business, many travelers say…

The reason travel spurs inspiration is the stimulus, said Jeannine McGlade, co-author of “Stimulated! Habits to Spark Your Creative Genius at Work.”

“When you’re in a new environment, you have what we call ‘eyes wide open,’ ” she said. “It’s not the ‘same old, same old’ where you tend to get into a rut and aren’t alert to having a ‘spark moment.’ Things are different and fresh during travel. You’re seeing things from a different perspective and you’re really paying attention…”

Rob Sherlock, chief creative officer, at Draftfcb added: “The best ideas and thoughts come when you’re outside of the office. If you live in a predictable way it’s a path of absolute sameness.”

But if budget or schedule preclude traveling regularly, don’t worry, Ms. McGlade said. Find small ways to get stimuli from a variety of sources. Read a variety of books and magazines, engage in a range of activities, socialize with different people and nurture your curiosity.

Sharon McDonnell
New York Times