More books are sold on the internet than any other product and the number is increasing, research suggests.

Polling company Nielsen Online surveyed 26,312 people in 48 countries. 41% of internet users had bought books online, it said.
This compares with two years ago when 34% of internet users had done so…

Nielsen says more than eight out of ten internet users purchased something in the last three months. That is a 40% increase on two years ago, to about 875 million shoppers.

The largest percentage of people buying books in any country was South Korea at 58%. Nielsen estimated that equated to 18m people. In the US, 57.5m customers were estimated to have bought books. But that only equated to 38% of internet users. In the UK it was calculated to be 14.5m people, or 45% of those online.

1. South Korea – 58%
2. Germany – 55%
3. Austria – 54%
4. Vietnam – 54%
5. Brazil – 51%
6. Egypt – 49%
7. China – 48%
8. India – 46%
9. Taiwan – 45%
10. UK – 45%
(Percentage of internet users buying books online.)
Source: Nielsen

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